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A never-before world : tracking the evolution of consumer India /

Bijapurkar, Rama,

A never-before world : tracking the evolution of consumer India / Rama Bijapurkar ; introduction by P. Chidambaram. - xiii, 354 pages : illustrations ; 24 cm

Includes bibliographical references (pages 341-342) and index.

ISBN: 9780670086795

Source: Library of Congress -- New Delhi Overseas Office

LCCN: 2014347174

Subjects--Topical Terms:
Consumption (Economics)--India.
Marketing--India.
Consumers--India.
Consumer behavior--India.

Dewey Class. No.: 330.954

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