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Brand leadership /

Aaker, David A.

Brand leadership / David A. Aaker, Erich Joachimsthaler. - New York : Free Press, 2000. - xii, 351 p. : ill. ; 25 cm.

Includes bibliographical references (p. 331-335) and index.

ISBN: 9781439172919

LCCN: 99089668

Subjects--Topical Terms:
Brand name products--Management.--United States

Dewey Class. No.: 658.827

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