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Paid, owned, earned : maximizing marketing returns in a socially connected world /

Burcher, Nick.

Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher. - London ; Philadelphia : Kogan Page, 2012. - xiv, 279 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780749465629 (pbk.) 9780749465636 (eISBN)

LCCN: 2011038487

Subjects--Topical Terms:
Marketing--Management.
Internet marketing.
Online social networks.
Digital media.

Dewey Class. No.: 658.8

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