Smart retail : winning ideas and strategies from the most successful retailers in the world /
Hammond, Richard (Retail management consultant)
Smart retail : winning ideas and strategies from the most successful retailers in the world / Richard Hammond. - 3rd ed. - Harlow, England ; New York : Prentice Hall Business/Pearson, 2011. - xvi, 224 p. ; 24 cm. - Books that make you better . - Books that make you better. .
Rev. ed. of: Smart retail : how to turn your store into a sales phenomenon. 2nd ed. 2007. Includes index.
1: You : Starting at the beginning -- What do you want for yourself? -- Rising above the crowd -- Keeping it simple -- Rolling those snowballs -- 2: Team : Make us happy and we will make you money -- What's the big idea? -- How to build great teams -- How to get people out of bed -- All we need is a little better every time -- 3: Customer : Make me happy and I will give you my money -- We love shopping here? -- Price and value -- Promote or die -- Marketing for real people -- 4: Store : Make it brilliant and they will spend -- Discovery! -- The great big theatre of shop -- Detail, detail, detail - the store environment -- And finally ... how we got here.
9780273744542 (pbk.) 0273744542 (pbk.)
2011006158
015695407 Uk
Retail trade--Management.
658.872
Smart retail : winning ideas and strategies from the most successful retailers in the world / Richard Hammond. - 3rd ed. - Harlow, England ; New York : Prentice Hall Business/Pearson, 2011. - xvi, 224 p. ; 24 cm. - Books that make you better . - Books that make you better. .
Rev. ed. of: Smart retail : how to turn your store into a sales phenomenon. 2nd ed. 2007. Includes index.
1: You : Starting at the beginning -- What do you want for yourself? -- Rising above the crowd -- Keeping it simple -- Rolling those snowballs -- 2: Team : Make us happy and we will make you money -- What's the big idea? -- How to build great teams -- How to get people out of bed -- All we need is a little better every time -- 3: Customer : Make me happy and I will give you my money -- We love shopping here? -- Price and value -- Promote or die -- Marketing for real people -- 4: Store : Make it brilliant and they will spend -- Discovery! -- The great big theatre of shop -- Detail, detail, detail - the store environment -- And finally ... how we got here.
9780273744542 (pbk.) 0273744542 (pbk.)
2011006158
015695407 Uk
Retail trade--Management.
658.872