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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. - Chichester : Wiley, 2011. - 272 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470660157 (hbk.) 9781119993599 (ebook) 9781119974130 (ebook) 9781119974147 (ebook) 0470660155

LCCN: 2011414242

Subjects--Corporate Names:
Chartered Institute of Marketing--History.

Subjects--Topical Terms:
Marketing--History.

Dewey Class. No.: 658.8

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