When ads work : new proof that advertising triggers sales /
Jones, John Philip.
When ads work : new proof that advertising triggers sales / John Philip Jones. - New York : Lexington Books, c1995. - xvi, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. 223-231) and index.
0029166624 : $30.00
94024948
Advertising--Case studies.
Sales promotion--Case studies.
659.1
When ads work : new proof that advertising triggers sales / John Philip Jones. - New York : Lexington Books, c1995. - xvi, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. 223-231) and index.
0029166624 : $30.00
94024948
Advertising--Case studies.
Sales promotion--Case studies.
659.1