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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /

Scott, David Meerman.

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xxvii , 275 p. ; 23 cm.

Includes index.

ISBN: 9780470113455 (cloth : alk. paper)

LCCN: 2006102241

Subjects--Topical Terms:
Internet marketing.
Public relations.

Dewey Class. No.: 658.872

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