Cheap : the high cost of discount culture /

Shell, Ellen Ruppel, 1952-

Cheap : the high cost of discount culture / Ellen Ruppel Shell. - New York : Penguin Press, 2009. - xix, 296 p. ; 25 cm.

Includes bibliographical references (p. [281]-285) and index.

Discount nation -- The founding fathers -- Winner take nothing -- The outlet gambit -- Markdown madness -- Death of a craftsman -- Discounting and its discontents -- Cheap eats -- The double headed dragon -- The perfect price.

9781594202155

2009009503


Discount houses (Retail trade)--United States.
Consumer behavior--United States.

381.1490
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