A master class in brand planning : The timeless works of Stephen King /
King, Stephen, 1931-2006.
A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xliii, 351 p. : ill. ; 26 cm.
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
9780470517918 (cloth : alk. paper) 0470517913 (cloth : alk. paper)
2007035534
Branding (Marketing)--Management.
New products.
Brand name products.
Advertising--Management.
Marketing research.
658.827
A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xliii, 351 p. : ill. ; 26 cm.
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
9780470517918 (cloth : alk. paper) 0470517913 (cloth : alk. paper)
2007035534
Branding (Marketing)--Management.
New products.
Brand name products.
Advertising--Management.
Marketing research.
658.827