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In search of a new logic for marketing : Foundations of contemporary theory /

Gronroos, Christian, 1947-

In search of a new logic for marketing : Foundations of contemporary theory / Christian Grönroos. - Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007. - xi, 223 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780470061275 (hbk. : alk. paper) 9780470061299 (pbk. : alk. paper) 0470061294 (pbk. : alk. paper)

LCCN: 2006032096

Nat. Bib. No.: GBA696233 bnb

Nat. Bib. Agency Control No.: 013601777 Uk

Subjects--Topical Terms:
Marketing Research.

Dewey Class. No.: 658.83

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