Improve your marketing to grow your business : insights and innovation that drive business and brand growth /
Hastings, Hunter.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. - Upper Saddle River, N.J. : Wharton School Pub, c2008. - xxiv, 226 p. : ill. ; 24 cm.
Includes index.
9780132331593 (hardback : alk. paper)
2007018533
Marketing--Management.
Information technology.
Branding (Marketing)
Internet marketing.
658.8
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. - Upper Saddle River, N.J. : Wharton School Pub, c2008. - xxiv, 226 p. : ill. ; 24 cm.
Includes index.
9780132331593 (hardback : alk. paper)
2007018533
Marketing--Management.
Information technology.
Branding (Marketing)
Internet marketing.
658.8