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The handbook of brand management /

Arnold, David, 1955-

The handbook of brand management / David Arnold. - London: Century Books, The Economist Books, 1992. - 253p. ill. ; 25 cm. - International management series .

Includes bibliographical references and index.

ISBN: 9780091749231 $24.95 ($31.95 Canada)

LCCN: 92031025

Subjects--Topical Terms:
Brand name products--United States.
Brand name products--Marketing.--United States
Advertising--Brand name products--United States.

Dewey Class. No.: 658.827

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