The origin of brands : How product evolution creates endless possibilities for new brands
Ries, Al.
The origin of brands : How product evolution creates endless possibilities for new brands Al Ries and Laura Ries. - 1st ed. - New York : HarperCollins, 2004. - x, 308 p. : ill. ; 22 cm.
Includes index.
9780060570156
2004042466
Brand name products.
Branding (Marketing)
Brand name products--Management.
New products--Management.
658.827
The origin of brands : How product evolution creates endless possibilities for new brands Al Ries and Laura Ries. - 1st ed. - New York : HarperCollins, 2004. - x, 308 p. : ill. ; 22 cm.
Includes index.
9780060570156
2004042466
Brand name products.
Branding (Marketing)
Brand name products--Management.
New products--Management.
658.827