Integrated Marketing Communication: Pentacom (Record no. 552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231212094248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230509s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9332536845 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malaval, Philippe |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Marketing Communication: Pentacom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida: Pearson |
| Name of publisher, distributor, etc. | Pearson India Education Services |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abbo, Marie-Helene |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Decaudin, Jean-Marc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial enumeration / chronology | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Entrepreneurship | Ashok Goel Library, Rishihood University | Ashok Goel Library, Rishihood University | General stacks | 09/14/2021 | Technical Bureau India Pvt. Ltd | 599.00 | 4 | 658.802 MAL | RU00000912 | 07/04/2024 | 599.00 | 12/12/2023 | BOOK | ||||||
| School of Entrepreneurship | Ashok Goel Library, Rishihood University | Ashok Goel Library, Rishihood University | General stacks | 09/14/2021 | Technical Bureau India Pvt. Ltd | 599.00 | 4 | 1 | 658.802 MAL | RU00000913 | 07/04/2024 | 599.00 | 12/12/2023 | BOOK | 10/23/2023 |