The internet trap : five costs of living online / Ashesh Mukherjee.

By:

Mukherjee, Ashesh [author.]

Material type: Text

TextPublisher: New Delhi: Rupa Publications, 2018Description: xx, 105 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781442649835 (hardcover)
1442649836 (hardcover)

Subject(s): DDC classification:

302.231 23

Contents:

1 Too many temptations -- 2 Too much information -- 3 Too much customization -- 4 Too many comparisons -- 5 Too little privacy -- 6 Conclusion.

Summary: Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	Rupa Publication House Collection	302.231 MUK (Browse shelf(Opens below))	1	Available		RU00006005

Browsing Ashok Goel Library, Rishihood University shelves, Shelving location: General stacks, Collection: Rupa Publication House Collection Close shelf browser (Hides shelf browser)

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Previous	302.22 OBR Perfect Communication	302.2242 TUH Communication Skill Training	302.230954 DAH The house that zee built /	302.231 MUK The internet trap : five costs of living online /	302.2310954 SIN The networked public : how social media is changing democracy /	303.34 MOD Modi @20: Sapane Hue Saakaar	303.34 MOD Modi@20 : dreams meet delivery /	Next

Includes bibliographical references (pages 93-102) and index.

1 Too many temptations -- 2 Too much information -- 3 Too much customization -- 4 Too many comparisons -- 5 Too little privacy -- 6 Conclusion.

Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.

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