The choice factory : how 25 behavioural biases influence the products we decide to buy / by Richard Shotton.
Material type:
TextPublisher: Hampshire, Great Britain : Harriman House Ltd, 2018Description: xiii, 202 pages ; 22 cmContent type: - text
- unmediated
- volume
- 9780857196095
- 085719609X
- How 25 behavioural biases influence the products we decide to buy
- How twenty-five behavioural biases influence the products we decide to buy
- Choice factory : 25 behavioural biases that influence what we buy
- 658.8342 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
Ashok Goel Library, Rishihood University General stacks | General Collection | 658.8342 SHO (Browse shelf(Opens below)) | 1 | Available | RU00008742 |
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Includes bibliographical references and index.
The 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion.
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
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