The making of advertising : Gleanings from Subhas Ghosal / [editor, Syeda Imam].

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Material type: Text

TextPublication details: New Delhi : Macmillan India, 2002.Description: xvii, 400 p. : ill. ; 25 cmISBN:

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Summary: On the life and work of Subhas Ghosal, advertising executive from India.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	659.1 MAK (Browse shelf(Opens below))	1	Available		RU00008900

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Previous	659.1 JON Does it pay to advertise? : cases illustrating successful brand advertising /	659.1 JON When ads work : new proof that advertising triggers sales /	659.1 KEL Cases in Advertising Management	659.1 MAK The making of advertising : Gleanings from Subhas Ghosal /	659.1092 HEG Hegarty on advertising : Turning intelligence into magic /	659.1092 RAJ Courage my companion: A Candid autobiography /	660.092 LAR Alfred Nobel: Networks of Innovation	Next

"Subhas Ghosal Foundation."

On the life and work of Subhas Ghosal, advertising executive from India.

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