Market Busters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

By:

McGrath, Rita Gunther

Contributor(s):

MacMillan, Ian C, 1940-

Material type: Text

TextPublication details: Boston : Harvard Business School Press, c2005.Description: viii, 264 p. ; 25 cmISBN:

9781591391234

Other title:

Market busters
40 strategic moves that drive exceptional business growth

Subject(s):

DDC classification:

658.4012 22

Online resources:

Table of contents

Contents:

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.4012 MCG (Browse shelf(Opens below))	1	Available		RU00008908

Includes bibliographical references (p. 237-244) and index.

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