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10 rules for strategic innovators : From idea to execution / Vijay Govindarajan, Chris Trimble.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xxvii, 224 p. : ill. ; 25 cmISBN:
  • 9781591397588
Other title:
  • Ten rules for strategic innovators
Subject(s): DDC classification:
  • 658.4012 22
Online resources:
Contents:
Why innovation needs a different kind of execution -- Why organizations, like elephants, never forget -- Case: Corning microarray technologies -- Slaying the elephant -- Why tensions rise when new borrows from established -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can block learning just as easily -- Case: Capston-White -- Finding gold with theory-focused planning -- Ten rules for strategic innovators -- Case: Analog Devices.
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Includes bibliographical references (p. 199-215) and index.

Why innovation needs a different kind of execution -- Why organizations, like elephants, never forget -- Case: Corning microarray technologies -- Slaying the elephant -- Why tensions rise when new borrows from established -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can block learning just as easily -- Case: Capston-White -- Finding gold with theory-focused planning -- Ten rules for strategic innovators -- Case: Analog Devices.

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