Private label strategy : How to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By:

Kumar, Nirmalya

Contributor(s):

Steenkamp, Jan-Benedict E. M

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xvii, 270 p. : ill. ; 24 cmISBN:

9781422101674
1422101673

Subject(s):

Branding (Marketing)

DDC classification:

658.827 22

Online resources:

Contents:

Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.827 KUM (Browse shelf(Opens below))	1	Available		RU00008931

There are no comments on this title.

to post a comment.