TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Services Marketing: People Technology Strategy
SN  - 978-93-325-8768-7 
U1  - 658.801 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Ltd.
KW  - Service Marketing
ER  -