Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. 
 - 4th ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2008. 
 - xviii, 614 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 572-598) and index. 
<br/><br/><label>ISBN: </label>9788131727997 0273706977 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007041193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802