TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran, Ambi M. G.
TI  - Strategic Brand Management: Building, Measuring, And Managing Brand Equity
SN  - 978-93-325-4220-4
U1  - 658.827 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Ltd.
KW  - Share Markete
ER  -