The internet trap : five costs of living online /
Ashesh Mukherjee.
- xx, 105 pages ; 24 cm
Includes bibliographical references (pages 93-102) and index.
Too many temptations -- Too much information -- Too much customization -- Too many comparisons -- Too little privacy -- Conclusion. 1 2 3 4 5 6
Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
9781442649835 (hardcover) 1442649836 (hardcover)
2018304586
Internet--Psychological aspects. Internet--Social aspects. Social media--Psychological aspects. Social media--Social aspects. Internet addiction. Social media addiction. BUSINESS & ECONOMICS / Marketing. PSYCHOLOGY. TECHNOLOGY & ENGINEERING / Social Aspects. Internet addiction. Internet--Psychological aspects. Internet--Social aspects. Social media addiction. Electronic Commerce Digitalisierung Privatsphäre Datenschutz Social Media Informationsüberlastung Internet Psychologische aspecten 05.20 communication and society.