Mukherjee, Ashesh,

The internet trap : five costs of living online / Ashesh Mukherjee. - xx, 105 pages ; 24 cm

Includes bibliographical references (pages 93-102) and index.

Too many temptations -- Too much information -- Too much customization -- Too many comparisons -- Too little privacy -- Conclusion. 1 2 3 4 5 6

Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.

9781442649835 (hardcover) 1442649836 (hardcover)

2018304586


Internet--Psychological aspects.
Internet--Social aspects.
Social media--Psychological aspects.
Social media--Social aspects.
Internet addiction.
Social media addiction.
BUSINESS & ECONOMICS / Marketing.
PSYCHOLOGY.
TECHNOLOGY & ENGINEERING / Social Aspects.
Internet addiction.
Internet--Psychological aspects.
Internet--Social aspects.
Social media addiction.
Electronic Commerce
Digitalisierung
Privatsphäre
Datenschutz
Social Media
Informationsüberlastung
Internet
Psychologische aspecten
05.20 communication and society.

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