TY - BOOK AU - Mukherjee,Ashesh TI - The internet trap: five costs of living online SN - 9781442649835 (hardcover) U1 - 302.231 23 PY - 2018/// CY - New Delhi PB - Rupa Publications KW - Internet KW - Psychological aspects KW - Social aspects KW - Social media KW - Internet addiction KW - Social media addiction KW - BUSINESS & ECONOMICS / Marketing KW - bisacsh KW - PSYCHOLOGY KW - TECHNOLOGY & ENGINEERING / Social Aspects KW - fast KW - Electronic Commerce KW - gnd KW - Digitalisierung KW - Privatsphäre KW - Datenschutz KW - Social Media KW - Informationsüberlastung KW - gtt KW - Psychologische aspecten KW - 05.20 communication and society KW - nbc N1 - Includes bibliographical references (pages 93-102) and index; 1; Too many temptations --; 2; Too much information --; 3; Too much customization --; 4; Too many comparisons --; 5; Too little privacy --; 6; Conclusion N2 - Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet ER -