Malaval, Philippe <br/><br/>
Integrated Marketing Communication: Pentacom 

 - Noida: Pearson  Pearson India Education Services  2015 
 - 480 
<br/><br/><label>ISBN: </label>9332536845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802