TY  - BOOK
AU  - Malaval, Philippe
AU  - Abbo, Marie-Helene
AU  - Decaudin, Jean-Marc
TI  - Integrated Marketing Communication: Pentacom
SN  - 9332536845
U1  - 658.802 
PY  - 2015///
CY  - Noida: Pearson
PB  - Pearson India Education Services
KW  - Marketing Management
ER  -