Michaelson, Gerald A <br/><br/>
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers 

 - New Delhi:  Tata Mc Graw Hill,  2004. 
 - xi; 244p. 
<br/><br/><label>ISBN: </label>9780070587090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8001