Pitch anything : an innovative method for presenting, persuading and winning the deal /
Oren Klaff.
- New York : McGraw-Hill, c2011.
- 225 p. ; 24 cm.
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
9780071332484 0071752854 (alk. paper)
2010039604
Sales presentations. Business presentations. Persuasion (Psychology) Business communication.