TY  - BOOK
AU  - Klaff,Oren
TI  - Pitch anything: an innovative method for presenting, persuading and winning the deal 
SN  - 9780071332484
U1  - 658.452 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Sales presentations
KW  - Business presentations
KW  - Persuasion (Psychology)
KW  - Business communication
N1  - Includes index; The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game
ER  -