TY  - BOOK
AU  - Bijapurkar,Rama
AU  - Chidambaram, P.
TI  - A never-before world: tracking the evolution of consumer India 
SN  - 9780670086795
U1  - 330.954 23
PY  - 2013///
CY  - New Delhi
PB  - Portfolio, Penguin
KW  - Consumption (Economics)
KW  - India
KW  - Marketing
KW  - Consumers
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 341-342) and index; Also available as an e-book
UR  - http://www.loc.gov/catdir/toc/fy15pdf02/2014347174.html
ER  -