Jones, John Philip. <br/><br/>
Does it pay to advertise? :  cases illustrating successful brand advertising / 
John Philip Jones ; foreword by Sir David Orr. 
 - Lexington, Mass. :  Lexington Books,  c1989. 
 - xxi, 380 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [349]-370. 
<br/><br/><label>ISBN: </label>0669158976 (alk. paper) 
<br/><br/><label>LCCN: </label>86046382  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>659.1