TY  - BOOK
AU  - Jones,John Philip
TI  - Does it pay to advertise?: cases illustrating successful brand advertising 
SN  - 0669158976 (alk. paper)
U1  - 659.1 19
PY  - 1989///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Advertising
KW  - Brand name products
KW  - United States
KW  - Case studies
N1  - Includes index; Bibliography: p. [349]-370
ER  -