Zyman, Sergio. The end of marketing as we know it / Sergio Zyman. - 1st ed. - New York : HarperBusiness, c1999. - xvii, 247 p. ; 24 cm. Includes index. ISBN: 0887309860 LCCN: 99026144 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8