TY  - BOOK
AU  - Zyman,Sergio
TI  - The end of marketing as we know it
SN  - 0887309860
U1  - 658.8 21
PY  - 1999///
CY  - New York
PB  - HarperBusiness
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/hc044/99026144.html
UR  - http://www.loc.gov/catdir/enhancements/fy1308/99026144-b.html
ER  -