TY  - BOOK
AU  - Aaker,David A.
AU  - Joachimsthaler,Erich
TI  - Brand leadership
SN  - 9781439172919
U1  - 658.827 21
PY  - 2000///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - United States
KW  - Management
N1  - Includes bibliographical references (p. 331-335) and index
UR  - http://www.loc.gov/catdir/bios/simon051/99089668.html
UR  - http://www.loc.gov/catdir/samples/simon031/99089668.html
UR  - http://www.loc.gov/catdir/description/simon033/99089668.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html
ER  -