TY - BOOK AU - Ramya Ramamurthy, TI - Re-build SN - 9789351951407 U1 - 658.827 23 PY - 2018/// CY - Gurugram, India PB - Hachette India KW - Branding (Marketing) KW - India KW - Case studies KW - Crisis management KW - fast N1 - Includes bibliographical references (pages 403-417); Also available as an e-book ER -