Burcher, Nick. <br/><br/>
Paid, owned, earned :  maximizing marketing returns in a socially connected world / 
Nick Burcher. 
 - London ;  Philadelphia :  Kogan Page,  2012. 
 - xiv, 279 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749465629 (pbk.) 9780749465636 (eISBN) 
<br/><br/><label>LCCN: </label>2011038487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Internet marketing.<br/>Online social networks.<br/>Digital media.
<br/><br/><label>Dewey Class. No.: </label>658.8