TY  - BOOK
AU  - Burcher,Nick
TI  - Paid, owned, earned: maximizing marketing returns in a socially connected world 
SN  - 9780749465629 (pbk.)
U1  - 658.8 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Internet marketing
KW  - Online social networks
KW  - Digital media
N1  - Includes bibliographical references and index
ER  -