TY  - BOOK
AU  - Hammond,Richard
TI  - Smart retail: winning ideas and strategies from the most successful retailers in the world 
T2  - Books that make you better
SN  - 9780273744542 (pbk.)
U1  - 658.872 22
PY  - 2011///
CY  - Harlow, England, New York
PB  - Prentice Hall Business/Pearson
KW  - Retail trade
KW  - Management
N1  - Rev. ed. of: Smart retail :  how to turn your store into a sales phenomenon. 2nd ed. 2007; Includes index; 1: You : Starting at the beginning -- What do you want for yourself? -- Rising above the crowd -- Keeping it simple -- Rolling those snowballs -- 2: Team : Make us happy and we will make you money -- What's the big idea? -- How to build great teams -- How to get people out of bed -- All we need is a little better every time -- 3: Customer : Make me happy and I will give you my money -- We love shopping here? -- Price and value -- Promote or die -- Marketing for real people -- 4: Store : Make it brilliant and they will spend -- Discovery! -- The great big theatre of shop -- Detail, detail, detail - the store environment -- And finally ... how we got here
ER  -