TY - BOOK AU - Kourdi,Jeremy TI - The marketing century: how marketing drives business and shapes society : The Chartered Institute of Marketing SN - 9780470660157 (hbk.) U1 - 658.8 PY - 2011/// CY - Chichester PB - Wiley KW - Chartered Institute of Marketing KW - History KW - Marketing N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-b.html UR - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-d.html UR - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-t.html ER -