TY  - BOOK
AU  - Bradley,John
TI  - Cadbury's purple reign: The story behind chocolate's best-loved brand
SN  - 9780470725245 (hbk.)
U1  - 338.4764 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley
KW  - Cadbury (Firm)
KW  - History
KW  - Confectioners
KW  - Great Britain
KW  - Chocolate industry
KW  - Brand name products
N1  - Includes bibliographical references (p. 336-337) and index
UR  - http://www.loc.gov/catdir/toc/fy0805/2008298259.html
ER  -