Jones, John Philip. <br/><br/>
When ads work :  new proof that advertising triggers sales / 
John Philip Jones. 
 - New York :  Lexington Books,  c1995. 
 - xvi, 240 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references (p. 223-231) and index. 
<br/><br/><label>ISBN: </label>0029166624 :  $30.00 
<br/><br/><label>LCCN: </label>94024948  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.1