TY  - BOOK
AU  - Jones,John Philip
TI  - When ads work: new proof that advertising triggers sales 
SN  - 0029166624 :
U1  - 659.1 20
PY  - 1995///
CY  - New York
PB  - Lexington Books
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
N1  - Includes bibliographical references (p. 223-231) and index
ER  -