McDonald, Colin <br/><br/>
Sampling the Universe: The Growth, Development and Influence of market research in Britain since 1945 

 - U.K.:  NTC Publications,  1996. 
 - ix; 296p. 
<br/><br/><label>ISBN: </label>1899314512 
<br/><br/><label>Dewey Class. No.: </label>658.83