TY  - BOOK
AU  - McDonald, Colin
AU  - King, Stephen
AU  - Goodyear, John
TI  - Sampling the Universe: The Growth, Development and Influence of market research in Britain since 1945
SN  - 1899314512
U1  - 658.83 
PY  - 1996///
CY  - U.K.
PB  - NTC Publications
ER  -