Bogart, Leo. <br/><br/>
Strategy in advertising :  matching media and messages to markets and motivations / 
Leo Bogart. 
 - 3rd ed. 
 - Lincolnwood, IL :  NTC Business Books,  c1996. 
 - xxi, 374 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 315-361) and index. 
<br/><br/><label>ISBN: </label>9780844230146 
<br/><br/><label>LCCN: </label>95011297  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1