TY  - BOOK
AU  - Bogart,Leo
TI  - Strategy in advertising: matching media and messages to markets and motivations 
SN  - 9780844230146
U1  - 659.1 20
PY  - 1996///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Advertising
N1  - Includes bibliographical references (p. 315-361) and index
ER  -