TY  - BOOK
AU  - Lafley, A. G
AU  - Charan, Ram
TI  - The Game Changer:  How You Can Drive Revenue And Profit Growth With Innovation
SN  - 9780307381736
U1  - 658.4092 
PY  - 2008///
CY  - New York
PB  - Crown Business
KW  - Corporations - Growth Creative ability in business Leadership Management organizational effectiveness
ER  -