Mahajan, Vijay,  1948- <br/><br/>
Africa rising : How 900 million African consumers offer more than you think /  How 900 million African consumers offer more than you think / 
Vijay Mahajan ; with Robert E. Gunther. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2009. 
 - xii, 260 p., [16] p. of plates :  ill. (chiefly col.), maps (chiefly col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 221-237) and index. 
<br/><br/>Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market. 
<br/><br/><label>ISBN: </label>9780132339421 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008012190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments, Foreign--Africa.<br/>International business enterprises--Africa.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Africa--Commerce.<br/>Africa--Economic conditions.
<br/><br/><label>Dewey Class. No.: </label>382.096